STRA Forum & Expo 2026 is Malaysia's only dedicated event for the Short-Term Rental Accommodation (STRA) industry. This two-day forum and expo brings together STRA operators, hosts, property developers, real estate agents, and solution providers for expert-led talks, an exhibition showcase, and industry networking.

The event focuses on helping STRA businesses navigate regulations, scale their operations, and adopt smart solutions in Malaysia's fast-growing short-stay property market.

STRA FORUM & EXPO 2026

World Trade Centre Tourism 2025
A speaker presenting at a conference with a large digital screen displaying event details, attendees seated and listening in a spacious hall with ornate columns.
Event banner for STRA Short Term Rental Accommodation Forum & Expo 26 in Malaysia, held on April 16-17, 2026 at the Hextar World Exhibition Hall, Empire City. The banner includes logos of sponsors and supporter organizations, with event details and visiting hours of 10am to 6pm.
Event banner for STRA Short Term Rental Accommodation Forum & Expo 26 in Malaysia
Attendees seated at tables in a large conference room with a stage and digital screen at the front.
A large informational board for the STRA Forum & Expo 26 Malaysia, displaying photos and names of speakers and moderators, along with schedules and sponsor logos.
Display booth for ADA Cosmetics in a mall, featuring promotional posters, illuminated signs, and product displays.
An informational display board at a conference or expo, featuring a detailed layout of the event with sponsor logos, company names, booth numbers, and a map of the venue.
Entrance to a conference or exhibition hall with signage displaying the dates 16-17 April 2026 and the event name 'STRA Forum & Expo 26' at Hexter World Exhibition Hall. There are people standing and talking near the entrance.
Exhibition booth promoting OCTORATE vacation rental management software, featuring branding, a QR code, potted plants, and a list of features such as PMS, website builder, and self check-in, set in an elegant indoor venue.
Exhibition booth with white walls and black frames in a large indoor space, with chairs, a table, and a potted plant inside.
Exhibition booth with white and black framework and signage promoting F&B industry connections and empowerment, with plants and a small table inside a large indoor space.
Trade show booth for PriceLabs featuring red and white branding, with text about revenue management and listing optimization, and computer screens displaying related content, set up in a large, indoor convention hall.
An exhibition space inside a large, ornate hall with high ceilings and decorative molding. The space has display booths, some with banners and tables, and a backdrop with a street scene. Potted plants add greenery, and there is a trash can at the for